Analytics + Metrics:
In the early days of advertising, metrics were vague. Henry Ford said he knew half his advertising worked, he just didn't know which half. Online marketing is rich with data on what is working and what isn't. We will select the best analytic software for your project and budget and install it in the production of your website or app. Then we track the statistics which allows us to discover what is working, what isn't, what to stop and what to emphasize. There is a lot more you can do with proprietary and enterprise level analytics and metrics including lead capture and sales lifecycle. Depending on your business goal, we will implement the right analytics for you. Google Analytics is free and is usually a good start.
- Discovery + Research = Uncovering solutions and a plan.
- Technology + Platform = Strategy on how to execute the plan.
- Creative + Design = The look and feel is designed. Mock-ups, storyboards and mood boards are presented.
- Production - We make what we told you we were going to make. We show you what we are making at scheduled intervals to collect your comments.
- Audience Development - Based on the research, we target your demographic and build an audience.
- Search Engine Optimization = We create all our content, copy, images, videos, websites and apps with S. E. O..
- Launch = We launch your project.
- Analytics + Metrics = We review what is working and what isn't with analytics and redefine the strategy as needed.
- Rinse + Repeat = We continue to create content to distribute on your platform, which is content marketing.
Tech platforms for your content. Content management systems, server-side development, client-side development, analytic software, e-commerce, video channels.
Google Analytics or proprietary tracking software to analyze what is working and what is not and redefine the strategy as needed.
Interforti Studio. We build businesses online.
- Alice Stienman/Artist
- Armax Real Estate Development
- Blue and Gold Ferries
- Belveron Partners
- Delizia Brand Olive Oil
- Dendral/Artificial Intelligence
- Franz Design Group
- Gold Willow Coin & Bullion
- Hacienda Cabo San Lucas
- Hartman Producitons
- Island Architecture
- Knowlton Farms Guesthouse
- Leslie Higgins Executive Coach
- Lynne Leahy/Author
- Muses Inc.
- Olson Steel
- Offroad Capital
- Peter Pan Entertainment
- National Geographic
- Navis/Shipping Container Software
- Silicon Graphics Inc.
- Suzanne Knowlton Designs
- Wells Fargo
- Wolf Coffee 415-902-3804